Jo Holdaway | Illustrator

What I Do

Using strong colour and playful perspective, I try to keep my work bold and punchy. Always honest to the people, objects, or environments in my compositions, I like to dissect a subject and re-work it according to what I feel is important to communicate. Because light, shape, colour and shadow are the basic elements that make up our world, I concentrate on bringing these out and maximising their emotional impact. Whether for editorial, advertising, commercial design, publishing or simply hanging on a wall somewhere, the aim remains the same... stir up a smile and put colour back into the world.

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© 2009 Jo Holdaway